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Labor Day Kit — Saturday To Tuesday2 Reels + Braid + Lure · $99.99 Delivered30-Day Money-Back GuaranteeOne 300 m Spool Fills Both Reels
Obalus BOGO — Buy 1 Get 1 Free
★★★★★ Rated 4.8 out of 5 by 80,000+ anglers

Two Reels. Braid. A Lure.
$99.99, Delivered.

PB Fishing x Obalus 3 Free Months Of The PB Fishing App
  • Two Carbonlite reels — 8.1:1, 12+1 bearings, 18 lb drag. Pick the hand for each.
  • A 300 m spool of Aqua Weave 30 lb braid. One spool fills both reels.
  • A Hook Master lure, so the box is ready to fish the day it lands.
  • Free video course included. You are set up in ten minutes.
$99.99 $121.94 Save $21.95
Ends Tue 11:59 PM ET ·
Reel hands
30-Day Money-BackShips In 1–3 DaysEnds Tuesday, Sept 8Saltwater Ready
Day 1
Both reels spooled, lure tied on.
$121.94
What the pieces cost bought apart
Tue 11:59 PM
Eastern. Then the page comes down.
★★★★★ 4.8/5
Labor Day Kit — $99.99 (was $121.94)
2 reels + braid + lure · Free shipping · Ends in
Added to cart — Labor Day Kit
A backlashed, tangled line on a $200 baitcaster next to a cleanly spooled $70 Obalus reel

Best Deal
In This Economy

We don't pay pro anglers to hold our reels on TV. We don't run six-figure tournaments. That's why this reel costs $70 instead of $200 — same components, same smoothness, none of the markup you're paying for at the big brands. Plus you get 2 reels for the price of one.

Facebook comments from Obalus customers Ray Ransom and Kevin Foster about the reelFacebook comment from Obalus customer Ray Turner about easy long casts and no backlashes

Real comments from our Facebook page — unedited screenshots.

"Baitcasters Are Too Hard."
Not This One.

Most men who gave up on baitcasting never had a skill problem. They had a reel problem. Big-brand reels leave the factory untuned, and then blame you when the line balls up on cast three.

Every Obalus is tuned by hand before it ships. Your first cast lands clean. Not your hundredth. Your first.

It stops tangles on its own.

Magnetic brakes slow the spool for you. You never set them, and you never think about them.

Nothing to set up.

We tune every reel in our shop. Open the box, tie on, cast.

Want to learn it properly?

The free course walks you through it in 45 minutes.

"I'm 54 and just got mine. First baitcaster I ever used without throwing it away."— Frank, Verified Buyer
✗ Their reel
✓ The Obalus

Don't Take Our Word For It.
Watch.

Real anglers. First casts.

The First Cast

We handed this reel to a man who had never used a baitcaster. No tutorial. No settings changed. Cast one landed clean. By cast ten he stopped asking if he was doing it right.

The Switcher

Twenty years on spinning reels. Sworn off baitcasters since a backlash in the nineties. By noon he had out-cast his buddy's $230 setup and asked where to order a second one.

The Side-By-Side

Same rod. Same lure. Same man. His $250 name-brand reel against ours. All day, the casts landed within a few feet of each other. The fish could not tell the difference.

The Big One

Eighteen pounds of drag means nothing until something big pulls back. Watch the drag hold smooth when a channel cat makes its run.

What A Good Morning
Feels Like

No untangling line while your buddy is already catching. No blaming the wind. No driving home early, annoyed at gear that fought you all day. Just casting where you aim, feeling the tap, and getting home with pictures.

01
Cast where you're looking.

Under the dock. Past the weed line. Right on the money.

02
Comfortable all day.

Light enough that your hand isn't cooked by noon.

03
Confidence on the hookset.

When something big hits, the drag holds.

04
The nod at the dock.

When the man with the $300 setup asks what you're throwing.

Why This One
Doesn't Bird's Nest

A backlash happens when the spool spins faster than the line leaves it. Old reels made you control that with your thumb. That is why so many first baitcasters ended up in a drawer.

Ours uses magnets to slow the spool at the end of every cast. You get the distance without the mess. And we set it before it ships, so it works from cast one.

The Cast-Clean Course.
Included Free.

Nobody should hand you a baitcaster and wish you luck. Every order includes the full video course. Short lessons, 45 minutes in total, from setup to casting like you have done it for years.

The big brands sell you the reel and leave. We make sure it works for you. That is the difference between selling gear and standing behind it.

PB Fishing x Obalus

3 Months Of PB Fishing Premium.

A good reel and a clean cast are half the job. The other half is knowing where to go, what you caught, and whether you are getting better. PB Fishing does all three.

Before you leave

Hourly bite forecasts, species odds, and weather for more than 20,000 US waters. Fish the best window, not whenever you get there.

On the water

Snap a photo. The app names the species, estimates the length, and logs the date, water, and conditions for you.

After the trip

Track personal bests and see the conditions behind your best catches. Your records climb the state and national boards.

This used to take twenty years on the water. Now it is in your pocket. Three months of Premium, free with every order.

Available on the App Store
3 Months Free

Redeems through the Apple App Store on iPhone and iPad.
Code applied automatically after checkout.

Two Kits.
Pick Your Weekend.

Same two reels, same braid, same lure. The Labor Day Rig adds the rod that matches them — the piece most first setups are missing.

Both end Tuesday, Sept 8 · 11:59 PM ET 0Days: 00Hrs: 00Min: 00Sec
Labor Day Kit
Labor Day Kit
$99.99$121.94Save $21.95
  • 2 × Carbonlite Baitcast Reel — 8.1:1, 12+1 bearings, 18 lb drag
  • Aqua Weave Braided Line, 30 lb, 300 m — fills both reels
  • Hook Master Lure
  • ProFishient Casting Rod, 1.8 m — trigger grip, medium-heavy
  • Cast-Clean Course (video)
  • Free shipping
Most completeLabor Day Rig
Labor Day Rig
$139.99$171.93Save $31.94
  • 2 × Carbonlite Baitcast Reel — 8.1:1, 12+1 bearings, 18 lb drag
  • Aqua Weave Braided Line, 30 lb, 300 m — fills both reels
  • Hook Master Lure
  • ProFishient Casting Rod, 1.8 m — trigger grip, medium-heavy
  • Cast-Clean Course (video)
  • Free shipping

Bought separately: the Labor Day Kit is $121.94, the Labor Day Rig is $171.93. Wednesday morning both go back to those prices.

"OK — How Is All This
Only $99.99?"

Two reels, braid and a lure for less than one name-brand reel. Something has to give. It does — just not the hardware.

Their $250 Reel
  • TV commercials you fast-forward through
  • Pro anglers paid to hold it on camera
  • The tackle shop's 40% cut
  • The distributor's cut before that
  • The logo
  • ...whatever's left goes into the reel
You Pay$250
Our $99.99 Kit
  • The reel
  • A second reel, free
  • A full casting course, free
  • Hand-checked before it ships
  • That's it. That's where your money goes.
You Pay$99.99
Same class of hardware inside.
The difference is who else gets paid.
Get the kit
30-Day Money-Back Free Course Included Ships In 1–3 Days

Everything In The Box.
One Honest Price.

  • 2 × Carbonlite Baitcast Reel 8.1:1 · 12+1 bearings · 18 lb drag · your choice of hand $69.99
  • Aqua Weave Braided Line · 30 lb · 300 m Fills both reels. Zero memory. $34.99
  • Hook Master Lure Tied on and fishing the day the box lands $9.99
  • Cast-Clean Course 5 steps, 45 minutes, included with every reel $70Free
  • 3 Months PB Fishing Premium Bite forecasts and a catch log — not even counted in the math Free
  • Shipping Free — the kit clears the $99.99 threshold on its own $6.97Free
Bought separately $121.94 $121.94 $99.99
Pick right or left hand for each reel30-Day Money-Back — fish it first, decide afterOne 300 m spool fills both reels
Stripe, Shopify Secure, Amex, Apple Pay, Mastercard, PayPal, Visa

Why a kit? Because the line that came on a reel is the weak link of a first season. This box fixes that before it happens — and the lure means you can cast the day it lands.

Wherever You Fish,
It Fishes.

Farm pond after work. The lake on Saturday. The coast on vacation. Bass, catfish, walleye, redfish — this reel does not care where you take it.

Yes, It Handles Saltwater
  • Sealed insides, treated against corrosion
  • Fish the coast, rinse it under the tap at home
  • Most reels under $100 rust out after one salty summer
Farm pondLake dockRiverSalt flats

What $99.99
Actually Buys You

Every part below is the same class you would find in a $200 reel — and this box has two of them, plus the line and the lure to fish them.

Fast Retrieve (8.1:1 gearing)

When a fish runs at you, you can reel fast enough to stay tight. Slower reels lose those fish.

18 lb of Drag

Big fish pull hard. This holds. You land what you hook.

13 Smooth Bearings

That smooth feeling when you crank. You notice it in the first ten seconds.

Magnetic Anti-Tangle Brakes

The reason this doesn't bird's nest. Set at our shop before shipping.

Light Carbon Body (7.8 oz)

Fish all day without your wrist reminding you about it tomorrow.

Ceramic Line Guide

Your line lasts about twice as long. Less money on re-spooling.

Sealed, Salt-Safe Internals

Fish the coast, rinse it, it lives. Most reels this price corrode by season two.

Grippy EVA Knobs

Wet hands, fish slime, rain. Your grip holds anyway.

✗ Brand Tax✗ Retail Markup✗ Assembly-Line Shortcuts✗ "Good Luck Figuring It Out" Energy

Fish It First.
Decide After.

Take it to the water. Cast it. Catch on it. Bring it home dirty. If it is not the best reel you have owned at any price, send it back within 30 days and we refund you.

80,000+ Anglers
Can't All Be Wrong

★★★★★

"First baitcaster I ever used without throwing it away."

Frank, 54
Verified Buyer
★★★★★

"I bought 2. Left and right. Work like a champ. I used to hate baitcasting. Not anymore."

Joe
Verified Buyer
★★★★★

"Casted it without changing any settings. No backlash."

Kevin
Verified Buyer
★★★★★

"This will be my 3rd attempt at learning baitcasting. My first two were horrible."

Richard — ordered two
Verified Buyer
★★★★★

"Smoother than a high price Abu Garcia."

Gene
Verified Buyer
★★★★★

"Two reels for the price of one — that's at least a $175 combo."

Mike
Verified Buyer

Go Ahead.
Ask The Hard One.

What exactly is in the box?+
Two Carbonlite baitcast reels (you pick the hand for each), one 300 m spool of Aqua Weave 30 lb braid — enough to fill both reels — and one Hook Master lure. The Labor Day Rig adds a ProFishient casting rod, 1.8 m. The free Cast-Clean course comes with every order.
Will the reel fit my rod?+
Any casting rod with a trigger grip — the reel sits on top. It will not mount on a spinning rod. If you fish spinning gear today, take the Labor Day Rig: the rod is matched to the reels.
Left-handed?+
Pick the hand combination before you add to cart: both right, both left, or one of each. Mix them if you like.
What happens on Wednesday?+
The kit comes down Tuesday at 11:59 PM Eastern. The pieces go back to $121.94 bought separately. The buy-one-get-one on the reels stays — the braid and lure do not come with it.
What's the free course?+
Short videos, 45 minutes in total, from our shop team. How to hold it, how to cast it, how the brakes work, and what to do the one time in fifty that it does tangle. It arrives by email the moment you order.
Will it handle big fish?+
Yes. The drag, which is the part that fights the fish, holds up to 18 pounds of pull. That covers bass, catfish, walleye, stripers, redfish, and most anything short of offshore. Customers have landed 30 lb catfish on it.
Saltwater?+
Yes. The insides are sealed and treated against corrosion. Fish the coast, rinse it under the tap at home, and it keeps running for seasons. Most reels under $100 rust out after one salty summer.
What if I don't like it?+
Send it back within 30 days for a full refund. Even used, even dirty. We would rather you fish it first. The reel wins people over on the water, not on this page.
How long is the kit available?+
Saturday through Tuesday, 11:59 PM Eastern. The timers on this page are real: when they hit zero the kit comes down and the pieces go back to $121.94 bought separately. We don't extend it.
What's the PB Fishing app deal?+
Every order includes 3 months of PB Fishing Premium, the full app and not a trial. Before the trip: hourly bite forecasts, species odds, and weather for more than 20,000 US waters. On the water: photograph your catch and the app names the species and estimates the length. After the trip: personal bests and the conditions behind your best days. You get a link after checkout with the code already applied. It redeems through the Apple App Store on iPhone and iPad.
What's Obalus actually about?+
Working anglers were getting priced out of good gear by brands spending more on commercials than on components. So we build the same class of reel, tune it by hand, teach you to use it, tell you when and where the bite is on, and charge what it actually costs.

Your Next Cast
Could Be The Clean One.

80,000+ anglers stopped paying for the name on the side and started casting. Two reels for $69.99, the course, and the app. Thirty days to change your mind.

Get the kit
30-Day Money-Back Free Course Included Ends Tuesday 11:59 PM ET